Industries We Serve
At Focus & Testing, we partner with brands across a wide range of industries to deliver actionable insights that drive smarter decisions and more successful products. Whether you’re developing the next big thing in food and beverage, refining personal care formulas, or creating durable goods that stand the test of time, our research solutions are tailored to meet your unique needs. With decades of sensory testing experience and a purpose-built facility designed for flexibility, we help brands connect with consumers and deliver products that inspire loyalty—no matter the industry.
Food & Beverage
Insights That Move Products Off the Shelf
In today’s competitive food and beverage landscape, success goes beyond flavor—it’s about connecting with what consumers crave and value. Whether it’s health-conscious choices, indulgent comfort foods, or innovative culinary experiences, your products need to resonate on a deeper level.
At Focus & Testing, we help you understand not just what consumers prefer, but why. Our research gives you the clear, actionable insights you need to develop, refine, and launch products that delight consumers and inspire loyalty.
From concept to consumption, we support every stage of your product’s journey:
- Claims substantiation
- Consumer experience
- Food quality assurance
- In-context food experience
- Prototype selections
- Product and packaging optimization
- Shelf life
- Usage, attitude, and behavior
Health & Beauty
Insights That Inspire Confidence
In the world of health and beauty, consumers expect more than results— they demand positive experiences. Skincare, cosmetics, haircare, and personal hygiene—all products must deliver on promises while aligning with personal values, sensory preferences, and lifestyle needs.
At Focus & Testing, we help you uncover exactly what your consumers want—how a product looks, feels, smells, and performs. Our rigorous testing and sensory research ensure your health and beauty products stand out in a crowded market, building lasting brand loyalty.
From first touch to long-term performance, we evaluate all aspects of the user experience to help you develop products that consumers trust and love.
Our Health & Beauty Research Services Include:
- Application and removal
- Beauty panel development
- Claims substantiation
- Consumer experience
- Durability
- Product selection and optimization
- Shade matching
Home Care
Research That Helps Products Earn Their Place in Consumers’ Lives
Home is where life happens—and consumers are more discerning than ever about the home care products. From household cleaners to air fresheners, appliances to home textiles, today’s home care products are expected to do more than just work—they need to deliver comfort, convenience, and confidence.
At Focus & Testing, we help brands understand how consumers use, experience, and feel about their home care products. Through rigorous sensory testing, consumer insights, and in-context evaluations, we ensure your products are not only effective but provide satisfaction that earns long-term loyalty.
Our Home Care Research Services Include:
- Claims substantiation
- Consumer experience journey
- Durable packaging assessment
- Fragrance evaluations
- Prototype selection
- Prototype optimization
- Safety and efficacy expectations
- Usage, attitude, and behavior
Durable Goods
Research That Builds Consumer Confidence and Brand Loyalty
When consumers invest in durable goods—whether appliances, tools, electronics, or home essentials—they’re making a long-term commitment. They expect products that deliver lasting performance, reliability, and value. More than ever, purchase decisions are driven by research, careful comparisons, and a demand for quality.
At Focus & Testing, we help brands develop and refine durable goods that meet—and exceed—consumer expectations. Through rigorous usability testing, durability assessments, and real-world evaluations, we provide the insights you need to design products that perform consistently, build trust, and inspire brand loyalty over time.
Our Durable Goods Research Services Include:
- Attitude and behavior
- Claims substantiation
- Durability
- Usability
- Functionality
- Product and packaging selection
- Optimized packaging
Restaurants
Insights That Help You Deliver Unforgettable Dining Experiences
In today’s competitive restaurant landscape, crafting a memorable dining experience goes beyond great taste. Whether your guests are dining in, taking out, or enjoying delivery at home, every detail matters—menu appeal, food quality, consistency, and presentation.
At Focus & Testing, we help restaurant brands develop menu offerings and dining experiences that delight customers, build loyalty, and drive repeat visits. Our cutting-edge commercial test kitchens and sensory test suites are designed to bring your culinary innovations to life—whether you’re launching new menu items, refining existing dishes, or creating consistent experiences from restaurant to home.
Our Restaurant Research Services Include:
- Consumer experience
- Menu development
- Menu optimization
- Culinary prototyping
- Food quality
- Food experience
- In-restaurant vs. take-home experiences
- Claims substantiation
Alcohol & Spirits
Research That Captures Consumer Loyalty
Alcohol and spirits are deeply tied to personal identity, lifestyle, and social experiences. From a favorite craft beer, premium whiskey, or signature cocktail ingredient, consumers choose brands that align with their tastes and values.
At Focus & Testing, we help you uncover the insights needed to craft spirits that stand out in a crowded market to foster lasting customer loyalty. From flavor profiling and sensory analysis to packaging perfection and in-context testing, we help ensure your beverages deliver the quality and experience your consumers relate to.
Our Alcohol & Spirits Research Services Include:
- Consumer experience
- Claims substantiation
- Beverage quality assurance
- In-context beverage experience
- Prototype selection
- Product and packaging optimization
- Shelf life
- Usage, attitude, and behavior
Suites
Methodologies
Focus & Testing offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.
Qualitative
Quantitative
Home Use
Scent
Tactile