Comprehensive Research Methodologies for Insights

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Methodologies

Focus & Testing offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.

Qualitative Research

Get to the heart of the consumer experience.

Our qualitative research methods are designed to dive deep into consumer perceptions, preferences, and emotions. Through focus groups, in-depth interviews, and ethnographic studies, we uncover the why behind consumer behaviors. These insights provide a rich understanding of how your products and brand resonate with real people in real situations.

In-person focus groups and interviews
Online qualitative platforms
Ethnographic and observational research

Whether you’re exploring new concepts, testing prototypes, or refining messaging, our qualitative research uncovers the human stories that drive consumer choices.

Quantitative Research

Data-driven insights you can rely on.

Our quantitative methodologies deliver statistically significant data that helps you make informed, confident decisions. We use large-scale surveys, central location testing, and sensory panels to gather measurable insights about consumer preferences, product performance, and market potential.

Consumer surveys (online & in-person)
Sensory testing & central location tests (CLTs)
Concept & product validation

From early-stage product development to post-launch evaluations, our quantitative research provides the numbers you need to back up your strategies.

Home Use Testing

Real feedback from real-world use.

Home Use Tests (HUTs) place your product in the hands of consumers, letting them experience it in their own homes as part of their daily routines. This methodology delivers authentic feedback on how your product performs in real life—offering valuable insights into satisfaction, usability, and purchase intent.

Authentic, in-home evaluations
Longitudinal feedback over time
Deeper understanding of usage behaviors

HUTs allow you to assess performance outside the lab, ensuring your product fits seamlessly into consumers’ lives before going to market.

Scent Testing

Harness the power of fragrance to create emotional connections.

Scent plays a powerful role in shaping consumer perception, emotion, and memory. Our scent testing methodologies help you evaluate the impact of fragrances on product appeal and brand experience. Whether integrated into a product, packaging, or retail environment, we test how scents enhance emotional engagement and brand affinity.

Fragrance evaluation & preference testing
Scent performance over time
Emotional & behavioral impact studies

From personal care to home care and beyond, we help ensure your scent strategy enhances product desirability and strengthens your brand identity..

Tactile Testing

Optimize the feel of your products and packaging.

How a product feels in a consumer’s hands can make or break their experience. Our tactile testing services evaluate texture, weight, ergonomics, and overall sensory feel—whether it’s the smoothness of packaging, the comfort of a grip, or the fabric of a wearable product.

Texture and Material Evaluations
Ergonomic and Handling Assessments
Sensory Feedback on Product and Packaging Feel

Focus & Testing provides actionable insights that help you refine physical attributes for improved user experience, product satisfaction, and brand perception.

Suites

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Test Kitchens and Sensory Suites

If you’re a chef in search of a kitchen away from home, look no further than Focus & Testing. With every table and equipment piece on wheels, you have the flexibility to replicate your familiar kitchen setup. Our kitchen is not only spacious and accommodating but also stunning, making it the perfect testing ground for everything from beverages to fast food to gourmet recipes. If you’re a kitchen client, you’ll be blown away.

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Computerized Test Labs

Focus & Testing specializes in administering CLTs and have developed our facilities to meet the unique needs of these studies. Our spacious and well-equipped testing rooms, along with our expert staff, ensure that all studies are conducted with the highest level of accuracy and precision. Environments are carefully controlled to ensure that all participants have a consistent experience, and the results can be used to identify trends and preferences among the target audience.

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Flex/Focus Suites

Focus & Testing offers state-of-the-art viewing rooms, spacious and well-equipped, they provide an ideal setting for focus groups and other types of research. Additionally, our facilities feature cutting-edge audio visual capabilities, which help to ensure that our clients can capture every important detail during the research process. With these features combined, we strive to deliver an unforgettable experience for all of our clients.

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Unique Features

The Focus & Testing facility is committed to innovation, going the extra mile to create real-life environments to help you discover insights that can elevate your brand, products and services. Our flexible spaces transform into retail stores, in-home ensuites with sink set-ups and many other Immersive spaces that replicate real-world use scenarios—whatever is needed to bring out authentic reactions and opinions from study participants.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.